Produced by Craig Norris, with co-host Taylor Lidstone.
Broadcast @ Edge Radio, Friday 2 June 2023 (Ep 36).
Also available on YouTube.
Welcome to Media Mothership, the radio show where we talk about everything that's happening in the world of media and technology. In this episode of Media Mothership, we discuss some of the latest news stories that caught our attention, such as:
We also give you some tips on how to write a radio show introduction that grabs your listeners' attention and sets the tone for your show. We cover the basics of story structure, the five elements of a good intro, and some examples of catchy intros from other radio shows and podcasts.
So join us for an hour of fun and informative conversation on Media Mothership.
Transcript
This transcript was generated by Microsoft Word AI and may not be 100% accurate. If you have questions about any of the information found here, please reach out to us at: mediamothership993fm at gmail.com
Speaker 1
There is nothing wrong with uranium.
Speaker 2
Do not attempt to adjust the volume. We are controlling the broadcaster. For the next hour, we will control. All that you hear.
Speaker 1
You are about to experience the knowledge and insights of the media mothership.
DR CRAIG
All right, welcome here to media mothership here on Edge Radio 99.3. FM. I'm your host Doctor Craig, and we're broadcasting, as always, out of Edge Radio Studios in Nepal. Luna, Hobart TAS. On the show, we. Explore how media can shape our understanding of the world around us, and we're streaming, as always, on edgeradio.org dot AU as well as YouTube and Twitch for those that want to see us. Me in the flesh we will be also accepting messages. If you want through the SMS channel 048811707 or via the chat on YouTube or Twitch. Today, we're going to look at some interesting news articles which have passed. By eyes over the last week, as well as some ideas around how to the art of introduction, the art of introducing content. Interestingly, all that more on media mothership here on Edge Radio. Yes. So First off, the ranks, there's been quite a bit of media news, of course around AI, which is always fascinating to look at. The main article I want to start with is one from the ABC News looking at. Artificial intelligence technologies, which could be classified. As being a risk and how governments are going to consult on AI regulation to hopefully address some concerns around. The impact they might be having on society and possibly the ability to write convincingly if if if some of the panics coming out of reporting on school systems is anything to go by. So they're looking at introducing safeguards. Last week we looked at the classification schemes, which are getting rolled out around all the new classification schemes, the updating of the classification schemes which are happening on the videos and movies. You know, adding some new contextual information to them, and it looks like, yeah, similarly an attempt to classify. Uh, the risks which might be used in some of these AI programmes looking very interesting. I mean certainly there's been a number of tech experts as well as you know, CEO's of these very companies waving red. Flags around the concerns they might have of their use, such as some of the deep faking of voices and images which might lead to malicious attacks or scams occurring. So it'll be interesting to see how this is reacting to. There's also been, of course, ideas of some governments being frightful of being left behind, so the hope of you know. Restraining AI technology, but then also not wanting to be left behind with some of the advances with AI technology. So it'll be fascinating to see how that develops. And of course, on media mothership, we'll do our best to also incorporate those trends in, in our creation of the show. The other news story. I quickly want to mention is one that's been getting a lot. Of interest, which is around a lawyer who had used ChatGPT to, you know, create some citations for his paperwork that he'd submitted into a court in the US. And was later called out on it by the judge who couldn't find the. References and citations that this document was referring to, and it turned out that ChatGPT well, this lawyer had used chat GB T and it had hallucinated as they say it had hallucinated hallucinated. These references and sources added it to the documents that were submitted in court, and the lawyer had not double checked that these sources, if these sources are real, if they exist and simply submitted. And of course, have been found out. So really, you know, it's a case of, I guess, you know, not really understanding the limitations of the technology as chatty PT Bing, I I have these providers that their conversation discourse. A kind of bots. They're not actually go they they need to be verified. They need to be double checked. They shouldn't be the one and only source of information, and certainly going back and looking at the reference. He's key. So there's. Yeah. There's hopefully not going to be too many examples of of that. The next bit of news is is again about AI and media, but this one is the headline. The City of Melbourne's Urban Forest Project turns out, has been attracting weekly love letters. To the trees. This is an article talking about how. Emails, email addresses were given to each of the trees in this particular Melbourne Urban Forest project, and those emails were there to assist with maintenance. Kind of used to, I assume update on the kind of health the fertiliser, the watering and so forth. I imagine of each tree, but then that that email address was. Public knowledge. So it turns out people began to. Email trees. They considered their favourites in this park and started emailing love letters poems. To these trees, which is. Yeah, gorgeous idea would be fascinating to see if you know, an internal email system had been used or an email system had been used for objects more broadly that were serving one purpose in terms of, you know, being able to create some kind of mailing list for structural. Some form of maintenance, but then people being able to get that information, so you know there's a wonderful example of one of the. Email us here. We'll try to see. If we can. We can read the example.
Speaker 5
City of Melbourne's Urban Forest project still attract.
DR CRAIG
Yeah, yeah, yeah. So there's one example that I. Want to read here? We'll see how that one sounds.
Speaker 5
Dear Tree number 1517937, I'm confessing something very dear to me. I have fallen in love with tree number 158-3182. I also feel guilty for cheating. I honestly feel really bad and I don't. Know what to do. Would be really great if you could give me some advice. Regards tree lover.
DR CRAIG
So there's one of the anonymous admirers to a tree. So let's let's see one other email that had been sent to a tree here. So here's a a second example of just a general member of the public who had been able to access the email of specific trees. In this park project in Melbourne and surprising the staff when they discovered emails were being sent to them. So here's another example of it.
Speaker 5
Babe, I'm sorry that you're so sick. Can I climb you? One last time. Strip down that bark for me, baby. It'll make. You feel better.
DR CRAIG
So even some risque material being emailed to. Trees such as this. Poor secretary with the email asking if they could climb the tree one last time. Unusual, very unusual. So again, yeah, it's fascinating to hear these love letters and poems that surprise the staff that were maintaining these trees and were amazed at the letters that were coming in. And this has been going on, it turns out. For for about 10 years? Absolutely amazing. So amazing stories there of for wedge radio. Yeah. So you're you're listening to media mothership? Here on Edge radio. Yeah, and. And as people will have seen on our live stream.
Speaker
We've been joined by.
DR CRAIG
Lord Taylor again. Hey, Taylor.
LORD TAYLOR
I've been here the entire time. I've just been really quiet.
Speaker
Have you? Where are you? Hello oh so.
DR CRAIG
Guess 2M now I've actually turned your mic on. That's right. Well. Maybe that was the problem. I had not turned your mic on, had you? I I just saw a great story about the these trees in a park in Melbourne which had been given individual email addresses. Yeah, mainly for maintenance. So that I'm assuming.
LORD TAYLOR
There we go. Oh, that's good.
DR CRAIG
Gardeners would know. Which trees have been fed? But the general public got access to these email addresses and started sending them love letters and poems. Some of them were quite risky. I read out one or two too risky or risque one which I'm sure no SMS from the manager yet. So yeah, would you, would you, if you found out that like maybe we should get a, we've got an email address for edgeradio.org dot AU. But maybe we should have an email address? For the actual studio. Yeah, right. And we use it internally for maintenance, right? So we email it, we email, we include the studio in the email list for reasons.
LORD TAYLOR
There should be. There should be 1 already.
DR CRAIG
There's one, there's one for Edge radio, the business.
LORD TAYLOR
But there's one that comes up on here.
DR CRAIG
Live the SNS one.
LORD TAYLOR
No, there's an S1. There's an email as well.
DR CRAIG
There should be. Ohh, there's two it says studio. At edgeradioyeahstudio@edgeradio.org dog. Breeds that is that. There you go. Well, if you. Want to write a love poem? To the actual studio.
LORD TAYLOR
Yeah, and it should. Appear on the screen.
DR CRAIG
So yeah, right. This is a bit like that Doctor Who episode where the. Tardis got a. Voice do you see? That one. Yeah. Yeah. And Neil Gaiman.
LORD TAYLOR
Yeah, I believe. It was an.
DR CRAIG
Episode. Yeah. And it was weird. Profoundly weird when you're thinking of. Well, this was an inanimate object, I thought. But it has a a consciousness to it. So in a way, yeah, maybe. I mean, we've just been talking about over the last few weeks. People are saying it it's kind of weird how life like AI can be. It's not life like, yeah, it's it hasn't been singularity or consciousness. But it responds in in ways that can fool some humans. Some never. Never me that it that it's real. So similarly, maybe we can jump ahead of this. And yeah, if you'd like to treat the Edge Radius Studio as a sentient being, feel free to do that. Email it directly. Studio@edgeradio.org. Au, with your love poems. Or or declarations of of weirdness.
LORD TAYLOR
Brilliant. Well, I would.
DR CRAIG
Just read you back one more. I mean, this was the. This is the one I I thought was a bit risky. So read this one again just to inspire. People OK as to. How they could email the edge radio?
Speaker 5
Babe, I'm sorry that you are so sick. Can I climb you one last time? Strip down that bark for me, baby. It'll make. You feel better.
DR CRAIG
I'll play the I'll play that and this. Is this with gold? And I think one of the things about radio is you can't go back and listen to something very easily when it's live. So I'll play the other email that they've gotten this ABC story again to inspire people to email for radio studio of Edge. Which which does indeed have a turn email.
Speaker 5
Dear Tree number 1517937, I'm confessing something very dear to me. I have fallen in love with tree number 158-3182. I also feel guilty for cheating. I honestly feel really bad and I don't know what to do. Would be really great if you could give me some advice. Regards tree lover.
DR CRAIG
Yes, I've been tree lover. I mean, it's nice. I mean. There, there's that phrase, you know your. Tree hugger. So it's wonderful where this person has then taken it a step further and and become the tree lover and then emailed that tree to say, you know. It turns out it seems that they're married. Yeah. So they're kind of confessing to the tree that this has. They've been involved in, in cheating. Yeah. Now, can they get help? Wow, you know. I'm. I'm inspired. Yeah. You know, I think individuals mics could end up having their emails. Yeah, right.
LORD TAYLOR
Guest ones never used.
Speaker 8
Well, I'm so glad you're here.
DR CRAIG
Taylor, because there is one, there's another last media news piece I want to talk about was from last week that we didn't. Get around to which. Is Australians like N hyphen and hyphens Jake SIM are making their mark in the competitive world of Kpop? So this was an article from. Last week, where it went over some Kpop stuff talking about how yeah, there are Australians in the world of Kpop. That are doing various. Keep up things of generally performing.
Speaker 8
What? What are some? Yeah. What are what are some what?
DR CRAIG
Are some Australians that are in the K pop space? You are some not what?
LORD TAYLOR
Rose from black pink. I don't know if she was born here, but she certainly has an Australian accent when she speaks English. There were a couple in. I can't think of Monster XI think they were on a current affair for one of their particular segments. I think they were talking to them about it. There, there are some dotted around everywhere. I'm not too familiar with boy bands, but I'm pretty sure there are more who are from boy groups than girl groups who are from Australia so.
DR CRAIG
Given, yeah, there are a couple of Australians in K Pop this ABC News story ran a little piece about it talking about the pressures and stress that they're under or what I thought was really cute from the five minute 48 second clip that was on the article was there was one little snippet they had. Of of two Australian K pop performers in Korea that it seems they're on like a variety show. Over there and there, I I'm assuming they've been asked to engage with some Australian teaching on on it, so I'm going to play this short excerpts of them performing Australia.
LORD TAYLOR
OK.
DR CRAIG
Before I do it, what? What do? You reckon you'd? I mean, if you were in the shoes of a. You know, 18 year old Australian kid in a K pop band in Korea. And have said, OK, we'd like you to come on stage and we've got some kids and we want you to to help them talk. Australian talk Australian. What were some phrases do you think you'd? Teach them to talk Australian.
LORD TAYLOR
You're bloody drongo.
DR CRAIG
Bloody drunk. That would be a classic. I'm going to stick my koala on you.
Speaker
You don't say that.
DR CRAIG
You don't say you're going. To snip my coil on you mate. That one's a classic.
Speaker 7
Getting your get your Kitty.
DR CRAIG
Yeah, hang on. I'm gonna. I was in my tiny. On the weekend got some fish.
LORD TAYLOR
Yeah. Doesn't mutiny holding mutiny?
DR CRAIG
Hold. Yeah. You could be in your tiny drinking a tiny. That's a good phrase, yeah. Yeah, you won't get in my ***** and drink. No, I'm not going to continue that. Yeah. Yeah, so let's listen. Now, as to what these beautiful key pop boy performers disclosed as as Australian cultural identity?
Speaker 9
So you know, we have quite a contingent from Australians in people and it's really exciting.
DR CRAIG
Alright, sorry. Is that the person's? Talking, OK, she owns here.
Speaker 2
Two members of banned stray kids grew up down under.
Speaker 4
G'day, mate. g'day mate. g'day mate.
DR CRAIG
Alright K pop. Sorry, that was it. OK. Like K pop band. I can hear the. Name of it straight kids do. You know, yeah. Are they good?
LORD TAYLOR
Yeah, they're, they're the ones I was talking about. I said ones straight from the straight kids, stray kids, alright.
DR CRAIG
So but they. Weren't really kind of a. Bit boring with. Just today mate did sound a little predatory. If you see the clip, it's them kind of dressed in Harry Potter GIF reasons.
Speaker
Goodnight.
DR CRAIG
And two or three kids? Yeah, I guess that's when many people think of who Australians are. Maybe they're confused. They're not from Britain. But yeah, they're like 2-3. Like 6 year old kids, the dynamite. In chairs. Yeah. And they're sitting in that kind of gravelly Wolf Creek. Boys like, hey mate, you Care's a bit busted there.
Speaker
You need a lift that.
DR CRAIG
That's what. Let's listen to it once more. That was my levels to once more. Is it the Wolf Creek Australian voice?
LORD TAYLOR
OK.
Speaker 9
Keep up now and it's really exciting, yeah.
Speaker 5
Two members of banned stray.
Speaker 2
Kids grew up down under.
Speaker 4
G'day, mate. g'day mate. g'day mate mate.
DR CRAIG
Yeah. So again, I think Wolf Creek, Australia.
Speaker 11
Goodnight, mate. Good.
DR CRAIG
Right.
LORD TAYLOR
But it's it's always the going up at the end of the sentences. That's. What Australians do?
DR CRAIG
Nice, mate. Mate, mate. Yeah, yeah.
LORD TAYLOR
Isn't it right? Yeah. And that's all for sure.
DR CRAIG
OK. Yeah. Over the last week, I've been teaching at school here Jordan River. Senior school. Ohh. Nice. Yeah. But how to do podcasting? And I thought, why deprive people more generally of some of my knowledge, right?
LORD TAYLOR
Exactly. Yeah, a wealth of the font of knowledge.
DR CRAIG
So one of things I was teaching was how to do good introductions for a podcast. OK. Because I think we've nailed. It on this show. How to do good interruptions? And so I was. I was looking into it again. And it turns out like you think, one of the reasons why you want to do good. Introduction is you want to grab your. Listener to get them to keep listening to. Show and one of the reasons that used to. Be given was because people. Have short attention spans, yeah. Turns out that that's fake. I didn't realise this that that the alleged research that on average people have 8 seconds of attention was made up and got reported on ohh. When is it like back in 2012 or something by by this by a new study? From Microsoft Corp. And that was the basis of it it. Was it was Microsoft Corp? That was reporting on this this alleged study, which didn't exist. It was, it was completely fake, and it turned out that not only was that fake, it was the also the idea that goldfish have 9 seconds attention span.
LORD TAYLOR
So they're just.
DR CRAIG
Which was also fake.
LORD TAYLOR
They're just making up. Seconds info. That's just encouraged. Yeah, it.
DR CRAIG
Was it was all from a. Graph that was start that started the Smith from a a company called Statistic Brain and.
LORD TAYLOR
Why wouldn't you trust that?
DR CRAIG
It's a think tank, and yeah, it was just. It was just completely fabricated. So it turns out, yeah, we don't have a eight second attention spans. It's much more complicated. Obviously, our attention can be reduced at certain moments if you're multitasking. Often you do all acts in a way that's half the attention that's needed, so, but yeah, nevertheless, it it does show that attention is much more complicated than. You can of course. Have selective attention. Sustained attention? Alternating attention, divided attention. Something called automatic and controlled attention. Wow, I feel like I'm trying to control attention auditory. It feels like auditory and visual attention.
LORD TAYLOR
Feels like that.
DR CRAIG
So yeah, I guess with the. Radio. It's only auditory. Attention. So what I want to do is deep dive a little bit on how. To I guess create this auditory. Attention idea. So I've I've I've put in a couple of points. As as to to uh, firstly what uh radio introduction tries to do so it's it's it should be short for one thing, right? So they say it should be between 10 and 60 seconds.
LORD TAYLOR
OK.
DR CRAIG
And it's got to introduce the host and give a preview of what's coming up on the show. So they're the basics. It should be short 10 to 60 seconds. It should introduce the host which I think we do on our show and it should give a preview of what's coming up on. The show sometimes then. We don't do that because we're. Kind of freewheeling it.
LORD TAYLOR
But no one can.
DR CRAIG
Tell no. So I want to start with a good example of. An introduction that works well.
LORD TAYLOR
Is is this from a show that? Already exists. Oh, OK, yeah.
DR CRAIG
This is from the show, and So what we're going to do is we're going to play 10 to 60 seconds of it and think about how the to introduce the host, the main, the main, the main 5 elements they say should be in a good intro is that it should have. Well, I suppose, yeah, it should be voice there. There, there can be music, right? Music can help bring some.
LORD TAYLOR
Energy. Yeah. Underneath the voice, yeah.
DR CRAIG
Underneath it, sound effects can be useful, but. Yeah. And then some episode information. Yeah. What's coming up. And it should be written in a conversational style. Alright, so uh, let's let's see this. Example, this is considered one of. A really good example, OK. Want to future proof your? Business. Sorry, that's missing. That's an ad, OK. I hear that. Yeah, well.
Speaker 10
Your place in the universe where science and pop culture collide, darker ends right now.
LORD TAYLOR
There's the collision.
DR CRAIG
Would you I mean? Bit more but. With that I mean you can look on the screen I've. Written down the key things.
LORD TAYLOR
I can't because my screen's blank. Really. Yeah.
DR CRAIG
I didn't pay attention to your side.
LORD TAYLOR
OK. What was the music? Yes.
Speaker 7
Was the voice.
DR CRAIG
Yes, was the sound effects. Ohh yes. Yeah. So seemed to have that trifecta. And that was also what's his name. Mike Wazowski, the the famous scientist guy in the. States. Anyway, let's listen.
LORD TAYLOR
So then Neil Degrassi toys.
DR CRAIG
Yes, that's it. Then the host comes on. So we'll see how the host introduces music.
Speaker 8
Welcome, welcome. Welcome, ladies and gentlemen, boys and girls, kids of all ages, to start talk radio. Bill Nye here, sitting in for Neil deGrasse Tyson and I'm here today with none other than Chuck Nice and we are going to have cosmic queries.
DR CRAIG
Yep. OK Yep. So. What do you think? Spill night. Welcome. It is a.
Speaker 5
It it to me.
LORD TAYLOR
Conversational. Hey. Yeah, yeah. It sort of like it fits everything like that. And it sort of, it sort of works. But in the end, it still sounds too much like a an American sort of like sportscaster show.
DR CRAIG
Maybe that's, yeah, maybe this is a cultural thing. If if a. Lot of your advice is given by American. Hype culture. It can become a little cookie cutter in a way in terms of.
Speaker 8
Yeah. Hey everyone. Welcome.
DR CRAIG
Everything's hype. Let's listen to.
Speaker 11
That's right, tell yourself.
LORD TAYLOR
Ladies and gentlemen, boys and girls, you could just say hello, everybody, and welcome to today's.
DR CRAIG
Show. Well, OK. So you're gonna have this next example then. So this is how you can turn a. Turning point into. A big question, right? So. This is going total American.
Speaker 12
Big talk big.
DR CRAIG
Question so this is. An example from NPR American's big. Hey, it's publicly funded national public radio.
LORD TAYLOR
Ohh OK yeah.
DR CRAIG
And this is from the Planet Money Podcast Planet money. It's great podcast actually. It's where we were listening to. We're going to have a a quick excerpt, so hopefully it doesn't ping us for copyright, OK? So again, pay attention to. What type of voice is? This is there music is there sound effects and how does it do episode info?
LORD TAYLOR
And try and determine if I'm gonna like. It or not?
DR CRAIG
Yes. Does it stir up your emotions?
Speaker 7
And today on the show, we look at matza as a business. How do you make money manufacturing a dry, fairly flavourless cracker based on a several 1000 year old recipe that a tiny percentage of the population eats just one week a year? It turns out that this very niche industry. Had several pretty profound lessons for the economy as a whole.
Speaker
We're going to hear all about it in a minute, but first, of course, the planet. Money indicator with our own.
DR CRAIG
OK, Goldstein, so. What was the boring? Story do you think they would trying to make into an interesting story?
LORD TAYLOR
I wasn't listening. I'm.
DR CRAIG
Sorry, you're like. No, I'm not gonna.
Speaker 13
Because I'm trying to.
LORD TAYLOR
Get I haven't. I haven't done anything for my show, so I'm really here. I'm just getting that together.
DR CRAIG
This is about a 10/8 second. Attention spans there. Myth. But if you divide your attention.
Speaker 13
You you do?
DR CRAIG
Everything twice as bad, right? Alright, fair enough. OK, so, Matt, so this is about crackers. And the interesting thing is, yeah, they. They say you know how. How can you how can you make money?
LORD TAYLOR
Oh yeah, it was about crackers. What sort of crackers are they?
DR CRAIG
Talking about, I don't know. I've not had them much of crackers. But they say.
LORD TAYLOR
Ohh OK yeah. So it's like a foodstuff, isn't it? Because they don't have Christmas crackers over there, do they?
Speaker 14
They're said to right.
LORD TAYLOR
In America, what's a Christmas cracker?
DR CRAIG
Is that like shortbread?
LORD TAYLOR
What are you?
DR CRAIG
Yeah. What fortune cookies. Are you asking that? Let's assume that I don't.
LORD TAYLOR
Know what a Christmas cracker is?
Speaker 5
Let's just assume, OK.
DR CRAIG
Because we've got sambai which kind of Japanese rice crackers? Yeah. And you get seaweed flavour and BBQ flavour and Christmas.
LORD TAYLOR
Crackers that you have over Christmas dinner and.
DR CRAIG
They are full of Christmas spirit. Little Christmas spice in them.
Speaker 15
Yes, so you.
Speaker 8
What is it? Is it like a? Rice cracker, I mean.
LORD TAYLOR
It's not food if you didn't know. It's not food. Why is?
DR CRAIG
Called seed cracker.
Speaker 13
It so you don't know what to write.
Speaker 8
Ohh, are they? Are they the things you? Pop. Yeah. You hold them together. They're called crackers.
LORD TAYLOR
Hey, what did you call them? Boom. Boom.
Speaker 8
Ohh yeah, let's say I call them boom booms.
DR CRAIG
Yeah, I do know that phrase. Bon bons Christmas bonbons. Yeah, crackers. OK. Yeah. Well in that set. I assume it's the word cracker, not food cracker, but cracker cause you pull them and there'll be a, yeah. Little bit of.
LORD TAYLOR
Yeah, it's got a hat and a little toy that you don't want.
DR CRAIG
Sometimes trinkets. Yeah, yeah.
LORD TAYLOR
And a stupid joke.
DR CRAIG
I don't think that's what they're talking about. All right, So what I want to play now and hopefully this isn't going to trigger. Playing commercial music because I'll try to cut it down without the full song. So here we have some other examples of playing intros, which I think we could model our shows on our show on OK or at least instituted as as examples for everyone at Edge Radio to follow. So.
LORD TAYLOR
OK.
DR CRAIG
As you're sitting on the home, is this a good show intro? How is the voice used? How is music used? How are sound effects used? What is the episode information that's there is a conversational? I'm going to add some more to this because these are now taking us into. The kind of you know should. It stir up emotions and involve listeners.
LORD TAYLOR
OK.
DR CRAIG
Alright, so let's go.
Speaker 16
If nobody understands you, we do Slash FM music for the ME generation.
DR CRAIG
Alright, what do you mean, Bella?
LORD TAYLOR
Music for the ME generation to me, actually, that whole thing just sounded like. You know when you're. Cruising down the the road in GTA5, it sounds like that to me.
DR CRAIG
Is in GTA5. Yeah. This is the Flash FM channel on GTA5. Have the comments underneath it. It goes like all the stations. Yeah, they're hoping comes with the the remake. They're they're they're just loving how immersive these radio station intros and the radio stations in their entirety are.
LORD TAYLOR
I can't believe I picked that cause.
DR CRAIG
Suits you. Did you too, man?
Speaker 13
I've never listened.
LORD TAYLOR
To that radio show in game, I always listen. Yeah, I always listen to non.
Speaker 7
The Flash FM.
DR CRAIG
Stop, pop. Well, let's see if you've listened to.
LORD TAYLOR
This one OK.
Speaker 17
You thought that man was the zone, but he gave you the fever.
Speaker 18
105. Welcome back to Fever, 105.5, City Soul Paradise with me, Manning the wheels of still.
DR CRAIG
Alright. Yeah, I think that's the. Song that's it's 05.
LORD TAYLOR
I really like that one because that I like the song and I think that's what it needs to be. If you want to like hit someones attention you need to get like the sort of. Style of music.
DR CRAIG
That they like. Yeah. Yeah. Because at the moment, like, I guess this is our intro.
Speaker 1
There is nothing wrong with your radio.
Speaker 2
Do not attempt to adjust the volume.
DR CRAIG
I mean it doesn't do. Any of the. Things it should.
Speaker 2
For the next hour, we will control all that you fear, yeah.
LORD TAYLOR
I think it peaks.
Speaker 1
In Jeff, you are about to experience the knowledge and insights of the medium.
DR CRAIG
Yeah, yeah, maybe we can work on one of the things I do see can be a problem. With show intros is. It's. It gets old fast. Right, if you've. Got a lot of people that listen to you. They can get a bit old and. You want to redo it. So we've got tonnes of people listening.
LORD TAYLOR
To it. So we need to have like a. Christmas theme you on Christmas so far away from.
DR CRAIG
Anyway, let's listen to this next one for inspiration.
Speaker 18
If you can't wear a spandex jumpsuit, what can you do? This is.
Speaker 14
Rock I wanna rock.
DR CRAIG
Yeah. What do you think of that one? If you were if. We're doing a rock show. I mean it's. It it is GTA5, so it's. Still big performing it. But then it's interesting to say, can we? Do this in. In real life.
Speaker 11
I think you like that.
LORD TAYLOR
You could emulate it at least. And just make it a bit more.
DR CRAIG
You know this guy? Great. It's not as good as.
Speaker 17
You thought that man was the son, but he gave you the fever.
Speaker 18
Fever 105. Welcome back to Fever, 105.5, City Soul Paradise with me, Manning the wheels of steel.
Speaker
Great music. Welcome back to.
DR CRAIG
What's a wheel? Of steel that you're. Running on the node. Are the wheels steel? The vinyl turntable? Yeah, so much cred there. Alright, alright. Well, we need to incorporate some of that language into our intro. I'll listen to another inspiring example.
Speaker 5
More mood swings than. Your pregnant wife.
Speaker
98.3.
Speaker 14
Hello I am Fernando Martinez and this is emotion. When I first come to Vice City, I feel all lonely. A man on the outside, a foreigner. Then I say Fernando, you like to talk a lot. So I get a well paid job on the radio and begin to make my name as a successful DJ. Now I'm not so lonely, but I never forget my roots. I never forget. And so I always have a soft spot. Oh foreigner. I've been waiting his next.
LORD TAYLOR
My name is Fernando Martinez. I killed my. Father, prepare to die.
DR CRAIG
That's. Yeah. Yeah, it does have that Princess bride kind of behind because he's telling the story. Right. So he's doing the show intro and they do advise you when you're doing intros or story and try to do a personal. Anecdote. Yeah. To make it engaging and bring some kind of. Truth to your voice.
LORD TAYLOR
Welcome to media, mothership. I went to the. Toilet today? Well, I thinking.
DR CRAIG
I was meeting out here. I I was. Abducted by Eileen. Earlier this morning. Yeah, maybe you could lean into that. Yeah, I. Mean because you know, there was the report. Actually, I didn't even put into the news cycle of NASA and. The I think it's. The American Air Force, disclosing through their think tank, they've been doing some new unexplained unidentified flying object data. So we could. Grab that very timely.
LORD TAYLOR
Couple of days ago nights ago I thought the aliens were here.
DR CRAIG
Hey, aren't you near Kettering? That's the UFO hotspot. Yeah. Tassie Kettering incident total Kettering incident.
LORD TAYLOR
Yeah. No, I thought. There was aliens. What like?
Speaker 8
UFO or just?
LORD TAYLOR
Because I heard all of this gunfire outside and then went outside. Yeah. Yeah. There was gunfire there. It sounded like a submachine gun. There was a across the other side of the house. There was.
DR CRAIG
Like one of the world's invasion.
LORD TAYLOR
Like N, There was more like it sounded like pistol shots and into the West there was also firing as well.
DR CRAIG
OK.
LORD TAYLOR
Looked into the sky there all through all of this light flashing off the clouds.
Speaker 17
What time was?
LORD TAYLOR
This was it about 73750. Really. Yep. And then? Looked it up and apparently was cracking.
DR CRAIG
I I missed this entirely was. It just down South.
LORD TAYLOR
Yeah, I think it was. And it was just, yeah. People letting off fireworks everywhere.
Speaker 8
Did you record this? I mean, you're a. Radio person. I did record it. You did.
LORD TAYLOR
But I don't think I've got good audio.
Speaker 8
Alright. Well, we'll, we'll get.
DR CRAIG
The AI to clean that up for next week. So yeah, look I what I. Like about Fernandos is that it has a conversational style to.
Speaker 17
It right, he.
DR CRAIG
Tells a bit of a story on Fernando. I mean, it's very much kind of I like The Princess Bride, kind of. I mean, it's got a really dodgy 1980s Vice City joke at the start. Which we wouldn't. Emulate. But maybe we could come up. With a funny. Joke I was thinking. Like media mothership. Yeah, we come in peace. And then add something with you after that. Or at the moment on the the website we've got the mothership, where radio meets aliens. Yeah, we could have actually in the promo. So yeah, the. I like the yeah and. It has a a kind of. I mean this is the emotion 98.3 station on. GTA so it has that kind of emotion landscape. Let's listen to the. Next one well, was it 90? 9.398 point.
LORD TAYLOR
Ohh so close.
Speaker 11
To us, yeah, that's what.
DR CRAIG
We're it's radio 99.3. That's emotion 98.3.
Speaker 13
Because we're gonna just taken that exactly.
DR CRAIG
With no problem.
Speaker 17
The hottest reggae dance, Alejandro the classic.
Speaker 5
Tracks from Jamaica.
Speaker
Blue Art FM.
DR CRAIG
What do you reckon?
LORD TAYLOR
That's pretty good.
DR CRAIG
Yeah, it's got. It's obviously reggae. Yeah, channel. So I mean we can think about. This for the. K pop show as well. It's got a lot of reggae beats backgrounds.
LORD TAYLOR
Dalton shut up. Yep, and together.
DR CRAIG
Interesting. Yeah, they do say trying to get a professional voice. To do it. Like if you're cheap. Do it yourself, but it's better to do it if you can employ a professional.
LORD TAYLOR
So we're not professional.
DR CRAIG
Well, I think I think text to voice AI is a profound.
Speaker
You should be.
LORD TAYLOR
Voice that we can employ.
DR CRAIG
Let's listen to it again, because it is interesting because I think it has. Well, I'm thinking. Yeah, something that's not our voice. Just to break the monopoly.
Speaker 5
The hottest reggae dance.
Speaker 13
Classic tracks from Jamaica Blue Art FM.
DR CRAIG
It's got like. Three voices there, I reckon. Doing. All right, let's try the next one again, listening to sound effects, music and the voice.
Speaker 18
OK.
Speaker 13
You can't have too much of this phone. We got the phone due to death, Bob.
DR CRAIG
I don't know if. It goes into it. All right, well. Kind of funk, funk, funk actually.
LORD TAYLOR
That was good. It's sort of like foot together.
DR CRAIG
We and I do have another.
LORD TAYLOR
Version of it quite a bit short, like it didn't introduce things.
DR CRAIG
Yeah. Yeah, I do have a better, longer version of.
Speaker 16
Bring the antimatter to your asteroid.
Speaker 13
103.2 bottles.
Speaker 12
103.2.
Speaker 13
Black, white, green, grass, bluegrass. Wheat grass it all comes together in your tummy, baby. This is fall. This is R&B. This is groove. This is space 103.2 bobble. It's like one of those fusion restaurants where they're mixing peanut butter and smushy. Yeah, I said we're going on this trip. The fog trip that is the boogie. Trip it's all on. Space 103.2 me and you bubble.
DR CRAIG
And the one goes too.
LORD TAYLOR
Long. Yeah, that's.
DR CRAIG
True, there's the first one went too short, and then we went too long. Which is do you think? Going with the funk groove and a funk voice like Parliament, the parliament voice, the. Parliament banned Hunker Tronic parliament anyway. My funk cred just plummeted with work and. This is interesting. Because this one is basically a station ID, it's a space 103.2 station ID for GTA5, or whichever GTA it is.
LORD TAYLOR
It is, yeah.
DR CRAIG
So be it, it has, it has, but then it has too much kind of rambling and the whole grass thing starts interesting. It starts going on about grass and you think, OK, so what's the payoff? But there isn't really a payoff. I can't. Remember where that joke lands or the blue girl? Ohh which is a genre. Of music. Right? Who's saying? You know, we've got wheat grass, green grass, grass. You got the blue grass. Lists more, yeah. So I think we can do. Better than that.
LORD TAYLOR
Oh yeah, we could.
DR CRAIG
Do better than that. Alright, well, this is another example. Classic pop hits from the.
Speaker 1
Last 30 years, 100.7 FM.
DR CRAIG
Non stop pop.
Speaker 15
OK, Los Santos. You're on non stop pop dance and. Pop from the. Ages well. Not all of the ages. Nothing. Elizabethan ages, but from the last 30 years, don't touch the dial. I've always wanted to say that I've never seen a radio dial apart from any movie. They don't have them. Don't digital now. Don't go anywhere. Stand still.
DR CRAIG
Dogs. All right, we reckon.
LORD TAYLOR
Well, that one is my favourite cause. The one that I've heard all the. Time when I'm driving through Los Santos.
Speaker 8
What do you?
DR CRAIG
Like about that one that. The voice, I mean, she has a. Kind of British voice. Which is a bit surprising in a kind of Los Santos US setting.
LORD TAYLOR
It sort of. Works. It's it's, it's a. It's a station that I know I'm going to like the music.
DR CRAIG
OK, right. You're not really listening to.
LORD TAYLOR
The host, yeah.
DR CRAIG
Well, there's it's sound effects. It's not really music to that one, so it doesn't really have a background music, but it does have sound effects that kind of it starts with if I, if I can go back to the start, it starts with that classic. Radio sound Effects Space Classic profits from.
Speaker 1
The last 30 years.
DR CRAIG
100 voice, that kind of. Dial tone flipping. That kind of sound of changing. Dials and that. That voice Revo vibe. So are you. Do you think the sound effects are done well here, or do you think they're a bit dated? I mean, they're they're kind of performing commercial radio. Is that performance something that a community radio station like Edge Radio should APE or parody?
LORD TAYLOR
I think so.
DR CRAIG
Alright, well, let's, let's try that. Then. Next week, let's try the next example.
Speaker 5
Santas rock radio.
Speaker 11
I'm captain Loggins, and you're on a cruise.
DR CRAIG
Could we sing? The intro, I think. We should. I mean, this one starts with him seeing it. So again, so we're looking for his voice, music and sound effects. So this one I think I think it had sound effects. Let's listen again the rock radio. Why does he say oh? Because he's captain Loggings and you're on. A cruise so we can. Lean into the doctor. Yeah, and the. Board to say you're on something that would have both those occupations there, OK. SMS and now you know what location that has doctors and Lords for reasons unknown. Alright. So OK, we can add that possibly to its. Music track comes still not sure.
Speaker 12
Laszlo, I'm not the intern. I'm.
Speaker 11
The Co host almost besides, I smoke cigarettes. Yeah, probably. Athena. Two hundreds.
Speaker 16
This is the home of rock the home.
Speaker 11
Who asked you to?
LORD TAYLOR
This would more screaming.
DR CRAIG
Yeah, this one. Goes for like 11 minutes, but allegedly in Grand Theft Auto Vice City stories, Lazlo Jones, who's a co-host, is involved in the actual episode storytelling, so throughout this episode there are various examples of him.
LORD TAYLOR
OK.
DR CRAIG
Kind of being called upon to host. So it's it's mainly here as an example of. I guess the the voice. So let's listen to another example of Leslie Jones from GTA game. And what we're looking for here is how to create effective introductions for radio show by using voice, music and sound effects.
Speaker 7
Boring show with a brand new host entertaining America with Laszlo.
Speaker 11
Welcome to entertaining America. This is Lazlo. I gotta say it. Pardon me, but don't call it a comeback. I've been here for years, just unemployed. But I'm back running the media. Gotta love this West Coast vibe. Everybody here so laid back and lazy. I'm here with a man who gets paid to talk for a living. It's incredible. What a concept he's called a rapper o'clock. How are you o'clock?
DR CRAIG
All right, so. Anything that we can take away as learning points? Self deprecate, it's not.
LORD TAYLOR
I I I still like having music behind the speech. Yeah, I think that's the main takeaway.
Speaker 11
OK. All right, Liberty city. This is your talk radio show, chatterbox, where your opinion matters. Let's go to the phones. Hello.
DR CRAIG
Really do chatter. Talk back. All right. Well, let's listen to another more typical example from GTA.
Speaker 12
New music is issued on vinyl.
Speaker 13
For people who have lengthy.
Speaker 12
Arguments about fidelity and authenticity, while the rest of us just downloading Radio Mirror Park.
DR CRAIG
So that one has a bit of music in the backing, has a funny catch phrase, classic radio voice. We need to find a text to voice. System that could do classic radio voice, but would do it for parity cause what I like about Radio Mirror Park from GTA is the kind of self deprecating, self judging humour of it. The was the phrase about the We play records. I will listen to it again.
Speaker 12
New music is issued on vinyl. For people who have lengthy arguments about fidelity and authenticity. While the rest of us. Just downloading Radio Mirror Park.
DR CRAIG
What do you like about that? One do you reckon?
LORD TAYLOR
That one is. Yeah, because it's funny.
DR CRAIG
It's funny. Yeah, it would date pretty strongly that.
LORD TAYLOR
Would it I speak with because vinyl's still having. A comeback at.
Speaker 8
The moment, no, maybe not.
DR CRAIG
Bad, but just you know. If you put a joke in your intro and you, you're 30 episodes in and. That joke is. At the intro. But maybe maybe the thing I think to investigate here about creating introductions to radio is to use this very platform. We've got media membership. To change up our intro for next week, possibly time permitting, but then for future weeks as well to try out some new show entries.
LORD TAYLOR
OK.
DR CRAIG
We could even try. And get a poll up on some social media space. To judge it. You wanna risk that?
LORD TAYLOR
It's worthwhile risk.
DR CRAIG
All right, we'll keep listening to Edge radio. That's been an investigation into how to introduce your radio show or podcast and what we've been doing is playing some examples from non radio show. While two from Real radio shows and then deep diving into GTA as a parity.
Speaker 17
Since Jason Gregg.
LORD TAYLOR
The parity, another good one to look at actually is not GTA, but ohh I forgot the name of it fall out. No, it's it's it's along the same sort of lines though. Saints Row Saints. Ohh yeah, they also have got a radio station. Alright, well next week.
DR CRAIG
Or follow us up with some. More examples from video games such as Saints Row. I think we've been investigating is how voice music, sound effects and episode information come together to create an engaging but not necessarily relying upon attention. And narrative engagement. So keep listening to it. Right and next we've got Kpop Unlimited which.
LORD TAYLOR
Well, you might. I'm I'm still doing working. On the music.
DR CRAIG
And maybe we can work on an intro for the K pop show.
LORD TAYLOR
As well. OK. Yeah, sounds good.
DR CRAIG
This has been me Doctor Craig, joined by Lord Taylor again this week. You can access show notes on the web page that's www.mediamothership. You can also get more information by going directly to edgeradio@edgeradio.org dot AU or listening on 99.3 FM. Keep listening as keep unlimited is around the corner with DJ, DJ, DJ and DJ CJ. Why is that different for me to literally?
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